Yuya has her own makeup line in several Latin American countries and has a star on the Las Vegas Star Walk for promoting peace through her videos. As such collaborations continue to become more popular in 2019 alone there was a 40% increase in sponsored partnerships between US-based top Latino influencers companies are becoming increasingly aware of the potential advantages of tapping into Hispanic talent when it comes to marketing efforts. He's also the first openly . Aside from speaking Spanish very well, Salice also shares a slice of her life as a Latina through her funny videos on YouTube, TikTok, and Instagram. In addition to this list, there are well-known superstart Latinx influencers like Jennifer Lopez, Selena Gomez and Bad Bunny. Shes worked with Portillos, AT&T, the Bank of America Chicago Marathon, and more. Leading up to the marathon, she held several fundraisers to collect donations of bras, underwear, soap, toothpaste and other items. MARIAND CASTREJON CASTAEDA AKA YUYA @yuyacst (17.1M), 5. Her witty remarks captured the hearts of her growing army of followers on Instagram and YouTube, thus earning her a top spot in Cosmopolitans 8 Best Latina Makeup Artists on Instagram for 2014. LINDA ELAINE @iamlindaelaine 46.9K (Top Latin Influencers), 50. Her channel gained recognition after posting celebrity-inspired makeup as well as creative makeup tutorials. In response to COVID-19, Lozano created a spin-off organization, We Got Us, which has recruited more than 1,000 volunteers and addresses immediate needs in the community like food and masks. Cristina Vera is the founder of Vera Creatives and an award-winning communications strategist with over 20 years of leadership, marketing, and community engagement expertise. Check out Riccardo @riccardosimonetti. TIFFANY GARCIA HERRERA @tiffyquake (1.3M), 25. Elizabeth Ruiz is a former Hooters waitress before she embarked on her modeling and social media career. Followers: 51,000. Gloria Lucas is a Mexican-American body positivity influencer specializing in intersectional eating disorders education. Olalla Lopez, better known by her social media name Caeli, is a Mexican YouTube celebrity and one of the Top Latin Influencers with a massive fan base across social media. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. By 2025, it will account for 12% of all U.S. buying power. Jillian entered the fashion industry herself by enrolling at FIT, serving as an intern at Allure magazine, and occasionally modeling for fellow students projects. Her profile is a range of lifestyle, beauty, and most importantly fashion. Puerto Rican dancer, stylist, and blogger, Alani Figueroa, is one of the coolest and most creative Latin influencers youll ever meet! Andrea began her professional life as a model and social media influencer, taking several modeling jobs and becoming a brand ambassador for several fashion brands. She serves as Co-Chair of the Association of Latinx Students for Social Justice and also sits on the Housing Committee for the Puerto Rican Agenda. Additionally, many Hispanic YouTubers use their platforms to provide valuable advice to their viewers on topics such as college readiness, financial literacy, mental health awareness, career advancement opportunities for Latinx individuals, and more. The best part of Chicago is its rich and diverse Latinx community, which is nearly 30 percent of Chicagos population. Both channels raked more than 10 million subscribers, making German the first YouTuber to receive two Diamond plaques in 2016. The 2020 U.S. Census shows that the U.S. Hispanic population has reached 62.1 million, which makes up about 18.7% of the U.S. population and accounts for about 52% of the countrys population growth between 2010 and 2020. Growing up with muscular dystrophy, this Dominican-American charmer didnt let her disability shatter her love for fashion. In 2020, she served as director of special projects in the office of public engagement for the Democratic National Convention. This is in line with the rest of the country, with fully one-in-five Americans having a disability . Facebook Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. To approach this growing market, brands need to understand the Hispanic consumers, who they are, and what they purchase most frequently. As the founder of the Nalgona Positivity Pride, Gloria, one of the top Latin influencers, is on a mission to help spread awareness about eating disorders among Latin communities. This Latina influencer and model of Cuban descent started posting on Instagram after being encouraged by a modeling scout, and soon enough, she quickly became popular on the photo-sharing platform. Michelle Lewin is a Venezuelan model, fitness guru, bodybuilder, and one of the Top Latin Influencers. Alexis is a 2021 Master of Public Policy candidate at the University of Chicago Harris School of Public Policy. Alani loves incorporating bold and bright colors into her wardrobe. Adrianna (@adriannkaw) 11. It is reported that one of the very first influencers was Aunt Jemima. Hispanic YouTubers come from different backgrounds and cultures which makes their videos unique and entertaining. As such, famous Hispanic influencers will invest time into understanding what topics resonate with the community and will post content that reflects those interests. If you're not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. Take a look at some of the great Hispanic artists that have shaped Western art and culture. She is also an entrepreneur launching her line of home products and beauty products and has become an icon in the Latin American community due to her advocacy work for Latino rights. Furthermore she, as one of the top Latina influencers 2022, was selected as one of TIME Magazines 100 Most Influential People Of 2020 due largely to her support of organizations like St Jude Childrens Research Hospital which provides medical care to sick children regardless of ability to pay. Kathy . Hispanic YouTubers may also be from countries like Spain and the United States where theres a growing number of Hispanics making up an important part of the population. Today, SincerelyJules has gained millions of followers across social media platforms and has grown into a personal brand well-loved by women worldwide. So recalls . GERMAN GARMENDIA @germangarmendia (14.2M), 9. Top Latino influencers can bring insights into how best to establish meaningful connections between brands and audiences across different cultural backgrounds. Why do brands love working with famous Hispanic influencers? These two Instagram influencers are also the proud owners of the cutest Siberian Husky named Aria. Vicky Alvarez is a Florida-based Venezuelan makeup artist, beauty blogger, and social media influencer. Yuya began her career shortly after winning a makeup contest on YouTube at age 16. They arent afraid to talk about difficult topics such as racism and sexism. Representing the disabled community, Jillian Mercado is an inspirational fashion model and Latin influencer who appeared in fashion campaigns for Nordstrom, Target, and Olay and became the first disabled cover star of Teen Vogue. By Victoria Montenegro Caspe September 18, 2020. Her organization elevates the conversation around wellness inclusivity by cultivating conversation, clothing, and community. Priegos passion for social justice and womens rights manifested itself in the form of PinkSlipped which she debuted in the fall of 2018 in Chicago. Just like her equally talented and stunning sister, Natalie, Dylana has also made a name for herself in the fashion industry. Today, her style channel has over 14.9 million subscribers with 2.5 billion views. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. Best part of being an influencer: Meeting new people to spread her message. Her unapologetic attitude and creative looks enable her to infiltrate the industry that was for the white, thin, and rich.. The positive feedback he got from his students for his fashion led him to learn more about menswear past and present. CARLA NUEZ @carlanunez_ 102K (Top Hispanic Influencers), 47. DULCE CANDY TEJADA RUIZ @dulcecandy (1M), 28. Tanya Lozano . Moreover, she is worth 422,657 USD from pure advertising alone. She hopes that her blog can inspire her readers to Dream, Believe, Achieve, the things they are most passionate about. ELEONORA PONS MARONESE AKA LELE PONS @lelepons (48.4M), 3. Jacqueline Priego is the writer, creator, co-director and actress of the Latinx web series PinkSlipped. This connection with famous Hispanic influencers is a result of the cultural values, beliefs, and shared experiences that are embodied by the influencers. Mexican-Salvadoran writer, advocate, speaker, and entrepreneur Kimberly Guerra has so much to offer as a Latin influencer. Famous Hispanic influencers tend to be more in touch with trends than other demographics due to their close alignment with modern culture through music, fashion, technology, and art. Brands love working with famous Hispanic influencers due to their strong cultural connection and affinity with followers, which leads to highly engaging and effective marketing campaigns. Simon Goldman (@simon__gold) 3. In August 2013, he founded his company Luque Social Gamer SL. Finally, by working alongside top Latino influencers, brands benefit from these experts well-established relationships within the community making it easier for companies to break into new markets and gain visibility within target audiences. This Venezuelan stunner launched Oh Lola!, a fashion, beauty, and lifestyle blog dedicated to providing the latest fashion and beauty trends, local events, and personal style. His YouTube channel, which primarily consists of vlogs and gameplays, has more than 40.4M followers to date, making him one of the most subscribers in Spain and is among the 50 channels with the most subscribers on the platform in the world. View this post on Instagram A post shared by GERMAN (@germangarmendia) . Latinas Uprisings goal is to increase the 1.3 percent of Latina lawyers in the United States while fostering a formidable group of Latinas who are ready to lead both in their jobs and communities. YouTube - Lele Pons - 17.8m subscribers. Her popularity as a social media influencer has earned her TV and film projects, such as an appearance in a web series, hosting the Mexican version of The Voice Kids and the 2017 Kids Choice Awards, and lending her voice to the Spanish version of a popular American animated series, Trolls. Hispanic YouTubers are those who use YouTube to create video content with a focus on the Hispanic community. JuegaGerman Other Notable Hispanic Gaming Youtubers: 4. In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. Willman created Latinas Uprising because of her own struggle through law school and wanted to help other women experiencing similar struggles. The Pilsen Murals, which feature Mexican icons and symbols representing the many cultures of Pilsen, are an inspiring nod to the neighborhood's rich Hispanic heritage. Some of the most well-known Latina Instagram influencers include Selena Gomez, Cardi B, and Jennette McCurdy. By providing this kind of advice to their audience members, Hispanic YouTubers become resources for young people who may not otherwise have access to the knowledge or resources needed for success. Raised by a former member of the Chicago Black Panther Party and a senior advisor to the Harold Washington campaign, Tanya watched her family dedicate their lives to activism. Head over to Heepsy and get searching! Entity: Public Financial Management, Inc., RAMN (RAY) CEPEDA Senior Vice President, Senior Managing Director, Entity: Back of the Yards Neighborhood Council (BYNC), PEDRO DEJESS, Executive Vice President, General Counsel & Corporate Secretary, Entity: Little Village Chamber of Commerce, Entity: Illinois Hispanic Chamber of Commerce (IHCC), JESUS CHUY GARCIA, Cook County Commissioner, (7th), Entity: Cook County Board of Commissioners, LUIS V. GUTIERREZ, U.S. Representative (4th), Entity: United States House of Representatives, MARCO E. JACOME, MA, LPC, CSADC, CEAP, Chief Executive Officer. This allows those who may have not heard of certain issues to learn more about them in an entertaining and accessible way. This Dominican Republic native started her fitness journey as an act of self-love after she struggled with depression. Since becoming a mom, her online space has evolved to include not only content about beauty and fashion but also family life, motherhood, DIY tips, and travel. Overall Hispanic influencers in the United States have become beacons within their communities inspiring people through their actions, and showing them what can be achieved when hard work meets ambition. Entity: Prado & Renteria, CPAs Prof. Corp. LUISA FERNANDA @luisafernandaw (17.1M), 4. 4. Cynthia Chavarria is a writer who works at Getty Images in Chicago for the Latin American region. "Clearly, the national conversation around race, immigration and the role of Latinos in our society in some ways is at its height," Castillo says. She said, We cant wait for them to come to save us . From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. Adri and Kam are the owners of this beautifully curated and fun to scroll through Instagram page. Here are three of Chicago's social media influencers: Influencer: Ceta Walters. JESSICA TORRES @thisisjessicatorres 141K (Top Latin Influencers), 43. The United States has a long and rich history of Hispanic influence, both in culture and the media. Entity: Healthcare Alternative Systems, Inc. FIDEL MARQUEZ, JR., Senior Vice President, Legislative and External Affairs, Chief Governmental and Community Relations Officer, SUSANA A. MENDOZA, Comptroller of Illinois, Entity: Hispanic American Construction Industry Association (HACIA). Photo by Eric Allix Rogers. She posts pictures from all the best spots in the city that will make you really appreciate your home town. Cabrera Capital Markets, Cabrera Capital Partners, Managing partner, co-head, Midwest advisory practice, U.S. District Court for the Northern District of Illinois, Hispanic Information Technology Executive Council, American Red Cross of Chicago & Northern Illinois. 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