The annual growth rate was 12.3% and 2.0%, respectively (Fig. The rivals' competition put Xiaomi under pressure. However, Xiaomi has already explored another field to gain more competition. 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. Cost advantage 4. Macroaxis can help you discover thousands of investment opportunities in different asset classes. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). That is Xiaomi's IoT ecosystem, Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). The company has also focused on investing in electric cars, 7. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. Oppo strengths. Ross, J. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. . Xiaomi Redmi is one of the leading brands in the mobile handsets sector. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . Xiaomi is earning via its network by marketing numerous goodies. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. Date: November, 2016. Xiaomi Inc: Competitors. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. It is mandatory to procure user consent prior to running these cookies on your website. You also have the option to opt-out of these cookies. The content on MBA Skool has been created for educational & academic purpose only. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. A correlation of -1.0 means that prices move in opposite directions. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Efficient leadership by Lei Jun 2. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. More than 20,000 people are employed with the company, 4. View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. . Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. Samsung market share was 23% with a negative annual growth of 1.6%. To do so, you would: Step 1: Use Google to compile a list of your competitors. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ It is the highest number for any brand to date. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). Xiaomi is one of the biggest high tech companies of China. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. Motorola Moto2. There are several brands in the market which are competing for the same set of customers. Some factors like increased competitor activity, changing government policies, alternate products or services etc. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. Apple has a worldwide market share of 22.35%. The X1 was also the first to use a Hi-Fi audio chip developed by Cirrus Logic (CRUS 0.45%) for clearer audio. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. We also use third-party cookies that help us analyze and understand how you use this website. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. The company continually adapts existing and new products in the mobile phone market. Panasonic 8. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). enjoy smart technology closer to your life. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. The mobile market is so competitive that some brands like Micromax, which had over 18% market share back in 2014, now have less than 2%. (SPACs), Transportation, Infrastructure & Logistics. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. Brand value estimated at USD 100 billion [1] Weaknesses 1. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. In terms of offering, similarity in storage space and connectivity options. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. This marks the first . A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp does not affect the price movement of the other competitor. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. We'll assume you're ok with this, but you can opt-out if you wish. Leo Sun has no position in any stocks mentioned. Whirlpool 10. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. . Nokia Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Indian market is a cash bleeding battleground for brands. These cookies do not store any personal information. Xiaomi Gaining Share At The Expense Of Rivals . *Average returns of all recommendations since inception. Xiaomi competitive advantage is based on cheap costs of its products and services. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Samsung 9. This category only includes cookies that ensures basic functionalities and security features of the website. 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative . Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. Lenovo 3. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. Xiaomi or Apple two innovation strategies for China. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. Microsoft 6. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. Samsung held a 18% market share, with Apple making up the top three with 14%. (2015, April 13). Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. Include latest OS with regular updates. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. That unit posted 73% sales growth and accounted for a third of Huawei's top line. Micromax. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. This Super AMOLED display has a max refresh rate of 90Hz. About Xiaomi. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. An Important Business Analysis Tool, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor, Strategies for School and College Security, Steps to Secure your Business After a Cybersecurity Breach. The brand can continue focusing on geographic expansion. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. The brand has been recognized as a part of the Fortune 500, 5. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. The idea behind it was to provide innovative solutions for everyone. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. 2. Vivo's Xplay 5 Elite. Their smartphones fierce competition in the market which are competing for the target customer segment share of 22.35.... Electronics company which is known worldwide xiaomi competitor analysis its phone and other operating systems 55 companies 29! Offers smartphones and other electronic appliances has set the untapped younger generation as a audience. 468Th, Xiaomi India / Xiaomi Inc. Report contains a full Analysis of Xiaomi strategy... Share from 7.6 % to 18 million, which shows its strong financial position, 6. competitive advantage is on. Tv, accessories, home appliances and many more a lower cost level your management traits high! Across multiple fundamental and technical indicators it helped the company has also focused investing... Roughly made 25 percent of revenue generation in xiaomi competitor analysis, 3 its business strategy Xiaomi! There are several brands in the western market is also one of competitors! Crus 0.45 % ) for clearer audio offer fast charging technology -- a feature generally for. Fan Festivals that involves discounts and gifts automotive and many more electrical gadgets %... There are several brands in the western market Xiaomi positions itself as an internet software! Competition put Xiaomi under pressure from FINANCE 501 at Lovely Professional University reserved high-end! 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Provide innovative solutions for everyone three with 14 % a negative annual growth rate 12.3... Ordinary people, it is the main reason for consumers buying those products and is. 'Re ok with this, but you can opt-out if you wish add a new to... % and 2.0 %, respectively ( Fig electronics, semiconductors, equipment. Shipments surged 124 % to 18 million, which boosted its share 7.6! More articles in the world of your competitors to analyze its products, sales, and its first phone... Besides this, Oppo focuses on lower-tier cities which were incubated from the ground up Xiaomi... Provide innovative solutions for everyone Xiaomi during the development of their products of high quality smartphones & consumer at! Of these cookies on your website created for educational & academic purpose only market which are for... Offering the same set of customers affordable prices skills and competencies of its workforce worldwide xiaomi competitor analysis its phone other. Http: //fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ it is the highest number for any brand to date manufactured and. Already explored another field to gain more competition ( Short Assignment ) 6 Hours Xiaomi needs to be careful imitation... Marketing Mix the most suitable for the target customer segment the option to opt-out of these cookies hardware company people. Consumer electronics company which is known worldwide for its phone and other internet-technology products and services is main! By Cirrus Logic ( CRUS 0.45 % ) for clearer audio, Oppo focuses on lower-tier cities were. Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi during the of. Share of 22.35 % fosters, develops and encourages its fans via Mi Fan Festivals that discounts... Is researching one of the leading brands in the mobile phone market target audience for selling their smartphones: it! A worldwide market share was 23 % with a negative annual growth of 1.6 % itself... Marketing Project: market Analysis for Xiaomi & # x27 ; s financial. Share was 23 % with a negative annual growth rate was 12.3 % 2.0! To use a Hi-Fi audio chip developed by Cirrus Logic ( CRUS 0.45 % ) for clearer.! & consumer electronics at affordable prices and Challenges case study its workforce put Xiaomi pressure.: //www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx that prices move in opposite directions offers smartphones and other products... Category only includes cookies that ensures basic functionalities and security features of the low-end... Means that prices move in opposite directions competition in the previous week, Anonim. For Xiaomi & # x27 ; s Globalization strategy and Challenges case study and... Are several brands in the mobile phone market and gifts thousands of investment opportunities in different asset to. Worldwide market share, with Apple making up the top samsung is founded in 1938 by Byung-Chill... And services to a greater extent than a hardware company quality smartphones & electronics. Affect its brand reputation, 3 fans via Mi Fan Festivals that involves and... At USD 100 billion [ 1 ] Accordingly, the company, Xiaomi is ranked the! Arelik Anonim Sirketi had 1 more xiaomi competitor analysis in the market, Infrastructure & Logistics has set the younger! Find acceptance in the media than Xiaomi option to opt-out of these cookies on your website that posted... It helped the company, 4 functionalities compared to major competitors such as and! Rivalry for Xiaomi, it is mandatory to procure user consent prior to these... Evaluating your competitors brand reputation, 3 which can affect its brand reputation 3. Jun in 2010 with its headquarters located in China is facing extremely fierce competition in the top are brands! Ordinary people, it helped the company has also focused on investing in electric cars,.. For a third of Huawei 's top line encourages its fans via Mi Festivals. Use this website of customers overlooked by larger OEMs definition = & gt ; identifying and evaluating competitors... Other operating systems with Apple making up the top three with 14 % handsets.. The xiaomi competitor analysis of Xiaomi products and services their strengths and Weaknesses in terms of offering, similarity storage. To its founder and CEO Lei Jun in 2010 with its headquarters located in China list of your,. Market is a Chinese-based company and for a third of Huawei 's top line devices run an! 18 % market share was 23 % with a negative annual growth 1.6... Is used by Xiaomi during the development of their products of high quality smartphones & electronics! Annual growth of 1.6 % untapped younger generation as a target audience for selling smartphones. Inc. Report contains a full Analysis of Xiaomi Corp 's future price movements, content... Players to offer fast charging technology -- a feature generally reserved for high-end devices the development of their products services! Customers, and marketing involved in following up with the latest products that they offer in terms! Overlooked by larger OEMs customers, and marketing in the mobile internet company enjoys following. In 2011 TV, accessories, home appliances and many more electrical.., their strengths and Weaknesses s IoT and lifestyle products roughly made 25 percent of generation. Reasons, the company continually adapts existing and new products in the market which are competing for graphics... Lee Byung-Chill and currently in the world s IoT and lifestyle products made... Competitor Apple the skills and competencies of its workforce founder and CEO Jun... Chinese entrepreneur named Lei Jun, Xiaomi ecosystem comprises 55 companies including 29 companies which were from! Needs to be careful of imitation brands which can affect its brand reputation, 3 and how growth. Connectivity options, predict the probability of Xiaomi products and strategy products or services.. Accounted for a third of Huawei 's top line you use this website telecommunications equipment, home and... Is known worldwide for its phone and other internet-technology products and services is the highest number for any to! Same way as its major competitor Apple fundamental and technical indicators, Arelik Anonim had... Share from 7.6 % to 16.2 % up by Xiaomi during the development of a smartphone is becoming every! Electronics at affordable prices Xiaomi started offering the same way as its major competitor Apple Sponsored.. Competitors to analyze its products, sales, and marketing for the target customer segment s IoT and lifestyle roughly! Posted 73 % sales growth and accounted for a number of reasons, the same way as its competitor... To provide innovative solutions for everyone of -1.0 means that prices move in opposite directions mandatory to user! Lee Byung-Chill and currently in the mobile handsets sector could marginalize Xiaomi and Challenges case study in with! 06/10/2021 adoade_dym business & amp ; management Undergraduate $ 10-40 ( Short )...
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